Brand Identity for Balfron Tower Redevelopment

Brody Associates created the identity for Balfron Tower’s redevelopment by Londonewcastle. Deliverables included a brand identity, the Balfron Modern typeface, and a visual language, alongside creative direction for the project. The work was intended to reflect the heritage of Ernő Goldfinger’s brutalist East London building in a contemporary way.

Set in Balfron Modern