Dodo UK. Fast gourmet

For Dodo Pizza’s UK relaunch, Border Zero developed strategy, identity, packaging, tone of voice and launch communication around the combination of restaurant-quality food and fast delivery. Contrasting colours, typefaces and illustrations express those two sides. According to the studio, the Leamington Spa restaurant ranked second locally for pizza revenue within a year of relaunch, with December revenue rising from £35,564 in 2020 to £60,599 in 2021.