The Clients developed a new brand identity for Dodo Pizza’s UK relaunch, built around the 'Fast Gourmet' concept that merges the quality of fine dining with the speed and accessibility of fast food. The visual system contrasts black and orange, serif and sans-serif, engravings and playful doodles to express the dual nature of the brand and its inclusive spirit.
Border:Zero reimagined Dodo Pizza’s identity for the British market with the 'Fast Gourmet' concept, merging the quality of fine dining with the accessibility of fast food. The new visual system contrasts black and orange, serif and sans serif, and classical engravings with playful doodles to express the brand’s dual nature and inclusivity.