Industry: Design

Eredivisie

One logo, one grammar, one typeface

Blaze Type was engaged by agency Graphic Hunters to develop a custom typeface extending the Eredivisie brand identity, whose primary mark had already been established. Eredivisie Display was drawn from scratch using simple geometric construction—circles, squares, and triangles—with distinctive characters derived from principles already present in the logo. The family comprises two styles, Upright and Slanted, covering headline, player name, score, and campaign contexts. Font engineering for cross-platform reliability was treated as integral to the design process.

Set in Eredivisie Display

Insights

The design process began by identifying which logo characteristics—rounded forms, bevel, diagonal cuts, geometric openings—could become repeatable principles across a full alphabet rather than isolated copies of the mark.
The family was intentionally scoped to a single display weight, matching the client's actual communication contexts instead of expanding into seldom-used styles.
The Slanted style uses a 12-degree angle and required optical corrections and targeted redrawing on curved glyphs to maintain consistent rhythm, weight, and proportion—not a simple automated skew.
Font engineering (hinting, file construction, naming, character mapping, compatibility) was treated as part of the design process to ensure reliability across print, screen, and lower-resolution environments.