Custom Font: Hall & Partners
A bespoke sans serif built to voice a 25-year-old insight agency's new identity
Blaze Type was commissioned in late 2021 to design a complete custom font family for Hall & Partners' full rebrand. The unnamed sans serif spans Light, Regular, and Bold weights with matching italics, built to serve digital and internal communications across Latin-language markets. Blaze worked directly with three named H&P team members to define glyph shapes and the overall system structure.
Insights
- The font family was scoped to cover a wide range of Latin languages.
- Collaborative sessions sharing references and thoughts with three named H&P stakeholders directly shaped glyph construction decisions.
- The ampersand was singled out as a key design focus, given its literal role in the brand name.
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