Website Redesign for McNab Group
Five McNab sub-brands share one design system and one CMS portal.
Bigfish redesigned the McNab Group’s digital ecosystem, bringing five sub-brands into a shared design language with dedicated sites for their audiences. The group website acts as an information hub, while the studio’s Tank CMS manages the multi-site structure through one portal. McNab Property receives a more premium visual treatment within the common system. The project combines website design and development with custom components, user permissions and multi-site administration.
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Insights
- The group website serves as the central information hub and routes visitors to dedicated sub-brand sites, separating the parent narrative from audience-specific services.
- Bigfish unified five sub-brands under a shared design language rather than forcing all their content into one undifferentiated site.
- The studio’s Tank CMS handles multi-site functionality through one centralized portal, with switching between sites.
- McNab Property’s visual styling was adjusted for a more premium positioning while remaining aligned with the wider group system.
- The shared system was designed to support sites for future ventures while maintaining consistency across the group.
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