Brand Strategy and Design for a Modular Factory Builder

Bedow created brand strategy, a tagline, brand narrative, visual identity, art direction, graphic design, motion design, and illustration for 120ft, a Swedish builder of modular robotic factories. The identity is built around “Made in Here,” reframing familiar origin labels around local production. Brackets signify the location of the three joined 40-foot containers and are rearranged to form the five glyphs of the 120ft wordmark. A warm palette and illustrations referencing early robotics and mechanical workshops depict robots and humans working together.