Studio: Base Design
Untitled Case
Date: Sat, Sep 26
Related articles
- Base elevates Ray’s seafood brand with heartfelt ’80s-inspired identity
BP&O · Jun 18, 2026
BP&O’s Emily Gosling reviews Base Design’s rebrand for Ray’s Waterfront, a family-run seafood restaurant in Seward, Alaska. The identity draws on the restaurant’s 1980s heritage, featuring warm red and cream tones, nostalgic typography, and tactile details like matchbooks and postcards. Collaborations with illustrator Jake Foreman, photographer Jack Bool, and sign maker Tim Zamberlin reinforce the brand’s authentic, heartfelt character.
- Base Design Creates New Yield Strength Identity
· May 12, 2026
UnderConsideration’s Brand New features Base Design’s new identity for Yield Strength, an Australian cultural initiative. The project emphasizes data-driven and responsive design, with a proprietary typeface and bold yellow palette applied across print, signage, and environmental applications.
- : New Logo and Identity for CloseCo. by Base Design
· May 4, 2026
UnderConsideration’s Brand New briefly features Base Design’s new logo and identity for Irish furniture brand CloseCo. The project introduces a serif wordmark with a ligature and a bright yellow palette, signaling a refined yet approachable brand direction. The article is part of the 'Noted' category, offering a short overview rather than a full review.
- How Base Design helped Birkenstock break out of its 'seasonal' box
Creative Boom · Apr 22, 2026
Creative Boom’s article details how Base Design refreshed Birkenstock’s brand identity to move beyond its seasonal sandal image. By mining the company’s archives, the studio built a framework centered on Birkenstock’s heritage and innovation, introducing a dual tagline system and cohesive visual language. The refresh emphasizes clarity and consistency rather than reinvention, aligning the brand with its broader footwear ambitions.
- Is it ethical to present concept work as if it's real?
Creative Boom · Mar 24, 2026
The article by Tom May explores the ethical implications of designers presenting speculative or concept work as if it were real client projects. Through insights from various industry professionals, it concludes that while concept work is valuable for learning and showcasing creativity, it must be transparently labeled to avoid misleading clients or employers. The piece emphasizes honesty and context as key to maintaining professional integrity.
IWANT designMiresBallGood Call Studiobranding
Keep exploring
