Base elevates Ray’s seafood brand with heartfelt ’80s-inspired identityBP&O · Jun 18, 2026
BP&O’s Emily Gosling reviews Base Design’s rebrand for Ray’s Waterfront, a family-run seafood restaurant in Seward, Alaska. The identity draws on the restaurant’s 1980s heritage, featuring warm red and cream tones, nostalgic typography, and tactile details like matchbooks and postcards. Collaborations with illustrator Jake Foreman, photographer Jack Bool, and sign maker Tim Zamberlin reinforce the brand’s authentic, heartfelt character.