
Athletics partnered with ServiceNow to create Workflow Quarterly, a digital publication showcasing thought leadership on workplace automation. The team developed a flexible, immersive system that blended editorial storytelling with interactive data visualizations, delivering a refined experience for business leaders and decision-makers.
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The Brand Identity’s interview with Athletics designer Boyang Xia explores his career journey, creative philosophy, and key projects. Xia discusses joining the New York studio, co-founding the bilingual publication Little Sound, and designing a book cover for his favorite Chinese writer, Wang Xiaobo. The conversation highlights his emphasis on experimentation, collaboration, and cultural exchange in design practice.