Identity And Packaging Design For Mad Et Len

Atelier Dyakova created a tactile and immersive identity for Mad et Len, an artisanal perfumer from the French Alps. The design features a bespoke typeface inspired by hand-painted signage and raw metal vessels, evoking the brand’s mysterious, handcrafted world. The visual system bridges the atmosphere of an apothecary and an alchemist’s lab, extending seamlessly into an evocative digital experience.