Identity for a performative arts festival

André Cruz created the 2026 identity for Imaginarius, a performative arts festival held in the city centre of S.M. Feira. The project was developed from three trigger words: simultaneity, connection, and dérive. The identity responds to the festival’s nature, where multiple events and happenings coexist across time and space, aiming to express the layered, dynamic character of the programme and its urban setting.