WERF Rotterdam Visual Identity
WERF’s logo takes a 20-degree cue from Rotterdam’s shipyard ramps.
Andstudio created the logo, visual identity and communication design for WERF, a bar and bistro located in an operational Rotterdam shipyard. The identity takes its central gesture from the launch ramps and slipways associated with the city’s maritime history. A sharp 20-degree tilt gives the logo its angle, also recalling the movement of raising a glass and the diagonal position of champagne bottles during fermentation. That gesture continues through the wider graphic language. The seasonal menu introduces another connection to its setting: its colour scheme follows whichever ship is docked at the yard at the time. The result is an identity tied to a working place, using the changing harbour environment as an input to the restaurant’s visual expression.
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Insights
- The 20-degree angle connects two parts of WERF’s story: ship-launch ramps and gestures associated with drinking. One graphic decision serves both location and hospitality.
- Menu colours follow the vessel currently docked at the shipyard. The environment therefore influences the identity beyond its initial design.
- The wider system carries the same angle and maritime references across communication, tying the bar and bistro to Rotterdam’s working docklands.
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