Anagrama developed a refined yet lively packaging design for El Pintor, a luxury tequila and mezcal brand. The bottle’s elongated form, inspired by oil painting tubes, and its colorful accents balance Mexican tradition with international appeal.
BP&O features Anagrama’s packaging design for El Pintor, a premium tequila and mezcal brand. The design draws on themes of artistry and craftsmanship through bold colour blocking, a distinctive tapered bottle, and irregular label placement. Richard Baird praises the balance of structural and graphic elements that evoke both art materials and Mexican cultural vibrancy.