Experiential Flagship Retail Design for L’Oréal Paris

AKQA created the House of Worth, an immersive flagship store for L’Oréal Paris in Shanghai that reimagines the brand’s iconic ‘Because You’re Worth It’ ethos for a new generation. The experience blends physical retail with digital engagement through personalized skin analysis, interactive livestreams, and connected mobile integration, setting a new standard for beauty retail innovation.