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Brand Launch for Tiger Woods’ Sun Day Red by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Sun Day Red

Work: Campaign

Industry: Fashion

Brand Launch for Tiger Woods’ Sun Day Red

AKQA partnered with Tiger Woods and TaylorMade to introduce Sun Day Red, a new performance and lifestyle apparel brand inspired by Tiger’s iconic Sunday red shirt. The launch campaign used a sunrise motif and cinematic storytelling to symbolize a new chapter in Tiger’s legacy, achieving massive engagement and record-breaking sales within 24 hours.

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Date: Mon, May 19

Tags: Apparel, Fabric, Golf, Sun

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