Support indie design curation — unlock the full archive, all cases & client dataSee Pro plans →

D1S1 Design Spotlight

Home Directory Explore Read Pricing

Sign Up / Login

Home Directory Explore Read Pricing

Sign Up / Login

Good Practices Privacy Terms Cookies About RSS Feed Contact Us Telegram

Made by Partdirector in Matosinhos, Portugal, 2026

Brand Launch For Tiger Woods’ Sun Day Red by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Sun Day Red

Work: Brand Identity

Industry: Fashion

Brand Launch For Tiger Woods’ Sun Day Red

AKQA partnered with Tiger Woods and TaylorMade to introduce Sun Day Red, a new performance and lifestyle apparel brand inspired by Tiger’s iconic Sunday red shirt. The launch campaign used a sunrise motif and cinematic storytelling to symbolize a new chapter in Tiger’s legacy, achieving massive engagement and record-breaking sales within 24 hours.

View on AKQA's Website →

Tags: Apparel, Film, Launch, Legacy, Mindset