Sun Day Red
Design work for Sun Day Red, collected from the studios behind it.
- Design cases
- 2
- Studio
- 1
- Latest work added
- May 2025
- Campaign 2
Design cases by studio
AKQA (2)
- Brand Launch for Tiger Woods’ Sun Day Red
- AKQA partnered with Tiger Woods and TaylorMade to introduce Sun Day Red, a new performance and lifestyle apparel brand inspired by Tiger’s iconic Sunday red shirt. The launch campaign used a sunrise motif and cinematic storytelling to symbolize a new chapter in Tiger’s legacy, achieving massive engagement and record-breaking sales within 24 hours.
- Campaign Film for Sun Day Red
- AKQA created a campaign film titled 'From His Game to Yours' for Tiger Woods’ apparel brand Sun Day Red. The film captures Woods’ personal insights and design philosophy, showcasing how his precision and standards shape the brand’s spring and summer 2025 collection. It highlights athlete-driven innovation and sets a new benchmark for performance wear storytelling.
