Docuseries Production For Jordan Featuring Luka Dončić

AKQA created 'Homecoming', a three-episode docuseries for Jordan that follows NBA star Luka Dončić’s return to his hometown of Ljubljana, Slovenia. The series offers an intimate look at his journey from a European prodigy to a global basketball icon, highlighting his personality and roots. The campaign resonated with fans worldwide and supported the launch of his first signature sneaker, the Luka 1.