Studio: AKQA

Client: Nike

Work: Art Direction

Industry: Sports

Global Campaign For Nike Football Believe

AKQA created the 'Believe' campaign for Nike Football to celebrate the self-belief driving the world’s top players during the World Cup. Through films, animations, and photography shared across social platforms, the campaign revealed personal insights from athletes like Neymar Jr and Cristiano Ronaldo, inspiring young footballers worldwide to embrace mental resilience and confidence.

Tags: Athletes, Emotion, Insight, Narrative, Resilience

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