Support indie design curation — unlock the full archive, all cases & client dataSee Pro plans →Unlock the full archive →

D1S1 Design Spotlight

Home Directory Explore Read Jobs Pricing

Sign Up / Login

Home Directory Explore Read Jobs Pricing

Sign Up / Login

D1S1 Design Spotlight

Curated design studios, case studies and jobs — updated daily.

Directory

Studios Countries Tech Stack Clients People

Explore

Work Industry Tags Colours Fonts Timeline Monthly Archive Today's Archive

Read & Jobs

Jobs Articles News Pricing

About

About Publishing Guide Contact RSS Feed

Privacy Terms Cookies

© 2026 D1S1 · Made by Partdirector in Matosinhos, Portugal

AI-Powered Campaign Activation for Uber by AKQA - D1S1 Design Spotlight

Studio: AKQA

Client: Uber

Work: Campaign

Industry: Transportation

AI-Powered Campaign Activation for Uber

AKQA created 'Watch it to Ride', an AI-driven campaign for Uber that transforms binge-watching into real-world rewards. By detecting the word 'bora' in streaming content, viewers could earn Uber ride discounts through WhatsApp, encouraging people to leave their screens and connect in person.

More in black

View on AKQA's Website →

D1S1 Weekly

Get a concise design edit each week.

Selected work, useful context, and no daily noise.

Email addressFree. Unsubscribe anytime.

Tags: Discount, Engagement, Entertainment, Technology

Keep exploring

Related cases

Same client

Brand Identity and Signage for Uber

Same client

Website Design for Uber Brand Launch

More from AKQA

AI-Powered Digital Platform for Nestlé Goodnes

Same work type

Campaign for Apple TV+ and Major League Soccer

← Previous caseGlobal Campaign Platform for Sony Bravia Next case →Website Redesign for Paneangeli