Typeface Design for Popular
Single-weight 1907 gothic revived as a contemporary sans
Popular is a modern sans serif drawn from a page in Barnhart Bros. & Spindler Type Founders specimen No. 9 (1907), where the face appeared as 'Lining Gothic Number 111.' The original was cut in a single weight with no italic. The design features subtle stroke contrast within a condensed structure and carries unusual detailing across its cuts.
Set in Popular
Insights
- Source material was a single page from a 1907 type specimen, providing only one weight and no italic as reference.
- The original face carried the utilitarian designation 'Lining Gothic Number 111' rather than a proper name.
- The source attributes a subtly contrasted, condensed structure and unusual detailing to the original letters, not to revival decisions.
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