Custom Typeface for Wallpaper*’s Reborn in India Issue
Editorial commission turned folk art into type
India is a display typeface commissioned by Wallpaper* magazine for their 2011 'Reborn in India' issue. The design draws on Kolam, a traditional Indian practice of floor drawing and pattern art. It is described as an elaborate display face with decorative qualities rooted in that folk art tradition.
Set in India
Insights
- The brief was tied to a specific themed issue, making this an editorial commission conceived as a custom typeface.
- Kolam floor drawing and pattern art served as the inspirational source for the letterforms.
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