Custom Typeface for the New York Times Magazine

Built on Slab Serif proportions for consistent cross-style setting

Ny. is a custom typeface family created for the 2015 redesign of The New York Times Magazine. The Slab Sans variant is built on the same proportions and weight range as the Ny. Slab Serif, offering a tighter-setting alternative with a consistent visual character. The name references both New York, where the fonts were first used, and the Danish word for 'new,' reflecting the heritage of principal designer Henrik Kubel.

Set in Ny. Slab Sans

Insights

The Slab Sans shares proportions and weight range with the Slab Serif, enabling tighter setting while maintaining visual familiarity.
The broader Ny. family drew on Stephenson Blake's Mazarin and the NYT Magazine's Gothic Blackletter logotype as design references.
Within the broader Ny. family, Display and Headline cuts carry more pronounced sharpness and contrast; serif text weights were reworked to aid legibility at smaller sizes.