Custom Typeface Family for the New York Times Magazine
Custom type rooted in a Garamond-era metal face
Ny. is a custom typeface family designed for the 2015 redesign of The New York Times Magazine. The serif draws on Stephenson Blake's Mazarin (also known as Astree by Deberny & Peignot) as a historical reference point. The Gothic Blackletter logotype of the magazine influenced the sharpness and contrast of the Display and Headline cuts, while the text fonts were crafted anew with adjusted proportions and details to support legibility at smaller sizes.
Set in Ny. Serif Headline
Insights
- Mazarin/Astree served as the historical serif reference, not a direct revival
- Sharpness and contrast in Headline and Display cuts trace explicitly to the NYT Magazine Gothic Blackletter logotype
- Text cuts received independent proportion and detail work, crafted anew for legibility at small sizes
- The name 'Ny' carries a dual meaning: New York as first-use location and 'New' in Danish, the native language of principal designer Henrik Kubel
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