Custom Typeface Family for the New York Times Magazine

A name that works in two languages simultaneously

Ny. is a typeface family custom-designed for the 2015 redesign of The New York Times Magazine. The Gothic Blackletter logotype of that magazine influenced the family's sharpness and contrast, most notably in the Display and Headline cuts. Text fonts were crafted anew in proportions, contrast, and detail to support legibility at smaller sizes. The name references New York, where the fonts were first used, and simultaneously means 'new' in Danish — the nationality of principal designer Henrik Kubel.

Set in Ny. Sans