Digital Typeface Adaptation for UK Road Signage
Kinneir and Calvert's motorway lettering, digitised
New Transport is A2-TYPE's digital adaptation of the Transport lettering system originally created by Jock Kinneir and Margaret Calvert in the 1960s for UK motorways and subsequently all-purpose roads. It remains in use today with minor modifications. A custom version was commissioned by the UK Government Digital Service for gov.uk in 2012 and serves as the official typeface of all UK government websites.
Set in New Transport
Insights
- The project adapts an analogue road-sign lettering system into a digital typeface family.
- A bespoke variant was developed for gov.uk in 2012, distinguishing the custom commission from the retail family.
- The source lettering has been in use since the 1960s, changed only by minor modifications.
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