Experimental Headline Typeface for Hayward Gallery Exhibition
Op Art meets typography
Eyes Lies is an experimental headline typeface designed by A2-TYPE for the Hayward Gallery's 2004 exhibition 'Eye, Lies and Illusions.' The design drew from pre-cinematic optical devices featured in the exhibition and the Op Art movement. It was developed alongside Archi, a companion typeface used for the exhibition's text panels.
Set in Eyes Lies
Insights
- The typeface was conceived in direct response to pre-cinematic optical devices displayed in the exhibition, grounding its visual logic in historical perceptual technology.
- Eyes Lies was designed in tandem with Archi, which served the distinct role of text-panel typography within the same exhibition.
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