Brand Identity And Packaging For Erdem’s 20th Anniversary

A Practice for Everyday Life developed a new brand identity and packaging to celebrate the 20th anniversary of the fashion house Erdem. Drawing from Erdem Moralioglu’s literary and artistic influences, the design balances beauty and subversion through a bespoke serif logo, refined typography, and archival-inspired packaging. The visual language extends across campaign materials and the website, uniting elegance with historical depth.