A Practice for Everyday Life created a new visual identity for Erdem’s twentieth anniversary, alongside redesigned packaging, campaign communications, digital applications and a new marque. The work also includes a Rizzoli monograph and zine that layer archival references, photography, literature and fashion imagery.
A Practice for Everyday Life developed a new brand identity and packaging to celebrate the 20th anniversary of the fashion house Erdem. Drawing from Erdem Moralioglu’s literary and artistic influences, the design balances beauty and subversion through a bespoke serif logo, refined typography, and archival-inspired packaging. The visual language extends across campaign materials and the website, uniting elegance with historical depth.
A Practice for Everyday Life designed the first book celebrating two decades of Erdem Moralioglu’s independent fashion house. The publication layers archival photography, artworks, and literary contributions to reflect Erdem’s storytelling and craftsmanship. Classical typography, tactile materials, and poetic structure evoke the brand’s interplay of beauty, history, and subversion.