Brand strategy and verbal identity for Rollie Nation

EightySeven worked with Rollie Nation founder Vince Lebon on brand focus, strategy, story, and verbal identity. Leadership workshops produced a Brand Constitution to align the growing team around a vision extending beyond footwear. The work established a shared voice and direction for the brand's next stage. Photography on the case page is credited to Rollie Nation, Shopify, and Play&Co; the project does not claim a new visual identity.