Brand Identity And Naming For A Seattle Bakehouse

EightySeven developed the full brand identity, naming, and voice for Pufftown Bakehouse, a Seattle bakery known for its inventive croissant creations. The studio crafted a playful and approachable brand that balanced traditional pastry craft with quirky experimentation, using a minimal blue palette, whimsical croissant characters, and an upside-down logo element to express the brand’s unique personality.