Brand Identity and Naming for a Seattle Bakehouse

EightySeven named and developed Pufftown Bakehouse for Seattle pastry founders Serena Rodriguez and Daniel Durand. The identity balances traditional croissant craft with the founders' experimental sweet and savory flavors. Brand strategy, voice, typography, logo design, and motion support a friendly bakery personality. The name combines a sensory cue with a sense of community while leaving room for products beyond croissants.