Brand Identity And Naming For Itsa Kitchen Tools

EightySeven partnered with Midwest manufacturer Wisconic to create Itsa, a playful and approachable kitchen tool brand designed to empower Millennial home cooks. Drawing inspiration from vintage cookbooks and nostalgic family kitchens, the team developed a friendly name, voice, and visual identity that make cooking feel fun and accessible. The result is a cohesive brand system that stands out on retail shelves while connecting emotionally with aspiring home chefs.