Boutique-hotel brand concept for Epicurian House

EightySeven developed Epicurian House as a boutique-hotel brand concept built around experiences that engage the five senses. The exploration covers naming, positioning, visual identity, voice, motion, website design, and social creative. A key-like monogram and contrasting serif and sans-serif typography support the hospitality idea. The project is presented as a concept, rather than evidence of a commissioned hotel rollout.