Naming and brand identity for DoDilly

EightySeven worked with Stikler's leadership, marketing, and legal teams to name and launch DoDilly, a social media compliance platform. The name combines due diligence with a more approachable personality. The engagement covered strategy, naming, verbal and visual identity, website messaging, and launch materials. An expressive character, the DoDilly Dood, helps explain complex compliance topics through static and animated applications.