Concept brand identity and naming for Dame Miami

Self-initiated country-club concept, not commissioned client work. EightySeven developed Dame Miami's strategy, name, identity, and voice around a club experience designed for women. A bold serif wordmark uses an inverted W as its M, while secondary crests identify golf, racquet, beach, and Pilates amenities. Lavender accents and hospitality-inspired imagery update traditional club references across packaging and social applications.