Brand architecture and identity for College Career & Beyond and Midnight Golf Program

EightySeven refreshed Detroit's Midnight Golf Program and created the parent brand College Career & Beyond to communicate its wider student-success mission. Naming, strategy, verbal identity, and two connected visual systems preserve MGP's recognition while broadening its fundraising story. A graduation-cap cue in MGP's mark and a dimensional CCB crest connect the brands' educational focus. The project includes rollout communications; photography is credited to Paul Massie.