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  The Brand Identity interviews designer Matt Busher, founder of London-based studio 21–87, about his journey from working at leading studios to launching his own practice in 2020. Busher discusses his research-driven, material-focused approach, early influences, and collaborations with clients such as Soho Home and fashion label Song for the Mute. The conversation explores his design philosophy, studio process, and the challenges of running an independent practice.

  21–87Cartlidge LeveneZak GroupSoho HomeSong for the Mutebranding