In their own words
often tell you the category, not the company
stop treating creativity as the layer added at the end
Finance is becoming easier to use and harder to see.
This highly complementary merger of skillsets, technology and expertise opens up lots of exciting potential applications and possibilities for music, sound and audio.
Articles & interviews2
- Koto’s Tom Moloney on finance branding challenges
Koto Executive Strategy Director Tom Moloney discusses how finance brands can balance trust, innovation, relevance and distinctiveness while expanding their product portfolios. He argues that fintechs and incumbent banks increasingly converge on similar brand codes, making coherent behaviour, distinctive assets and well-executed customer touchpoints more important.
- MassiveMusic reveals new identity by Koto
Koto has created a new brand identity and website for MassiveMusic, uniting its various business units under the concept 'New Dimensions in Sound'. The rebrand emphasizes the physicality of sound through generative visuals, restrained color, and dynamic typography. Developed with Good City, the digital experience translates motion and sound into responsive, browser-native interactions that reflect MassiveMusic’s evolving role in audio branding.