Creative Director · Founder · Other
What does it take to be creative? Fearlessness
Written by designer Paul Leon of Studio u037, this Creative Boom insight piece traces forty years of the UK creative industry, from the optimism of the 1980s to the corporate consolidation and AI disruption of today. Leon argues that while many feel the industry is broken, the current turbulence may actually signal a creative renaissance driven by small, independent studios reclaiming control and redefining value.
BBH has unveiled its first rebrand in 44 years, collaborating with Studio Drama to create a new visual identity centered around bespoke typefaces and 'zag' glyphs that reflect the agency’s ethos. The project includes motion design, 3D assets, and open-source typography that embody BBH’s heritage and forward-thinking spirit. The rebrand celebrates the agency’s founders while inviting others to 'zag' alongside them.
Creative Boom interviews Brian Collins about COLLINS House, a welcoming and inclusive space at Cannes Lions designed to foster connection among creatives of all levels. The article explores his philosophy on design as a force for possibility and his desire to create a non-hierarchical environment for emerging talent. It highlights COLLINS House as a counterpoint to the corporate atmosphere of Cannes, celebrating openness and community.