Scott Belsky
Founder
Articles & interviews3
- Creative Boom returns to Adobe MAX in Miami
Creative Boom founding editor Katy Cowan announces that she will return to Adobe MAX in Miami in November 2026, 11 years after her last visit. The article reflects on Adobe's shift from prioritising journalists to content creators, while arguing that credible independent journalism has renewed value in an AI-driven creative industry.
- Adobe 99U highlights taste and craft in AI era
Adobe's 13th 99U Conference returned in 2026 after a five-year hiatus, convening creative-industry speakers to discuss AI, craft and creative judgment. The event argued for intentional AI adoption, emphasising that personal taste, iteration, analogue experimentation and community matter more as making becomes easier.
- Adobe’s Creative Collective assembles multidisciplinary experts to analyse and advise on the industry’s big changes
Adobe has launched the Adobe Creative Collective, a multidisciplinary group of leading creatives assembled to discuss and advise on major shifts in the creative industry, particularly around technology and AI. The initiative brings together figures like Stefan Sagmeister, Tina Roth Eisenberg, and Scott Belsky to provide insights, events, and reports aimed at supporting the wider creative community. The collective will host summits and contribute to Adobe’s broader outreach programs such as the 99U Conference and Creative Apprenticeship initiatives.