BP&O features DesignStudio’s rebrand of Scott’s Cheap Flights into Going, a new travel brand identity emphasizing spontaneity and emotional connection. The project introduces a playful logo, motion-led visual system, and illustrations by Olivia Malone, supported by a vibrant color palette and the PP Mori typeface. The rebrand positions Going as a more personal, adventurous travel platform ready for digital expansion.
The Brand Identity interviews Barrington Reeves, founder of Glasgow-based agency Too Gallus, about the studio’s growth, leadership, and community initiatives. Reeves discusses the challenges of scaling from designer to creative director, the importance of inclusive hiring, and the studio’s commitment to supporting Scotland’s creative community through events like Out Of Office. The piece highlights Too Gallus’ multidisciplinary approach and ambitions for international expansion.