Designer · Co-Founder
These self-initiated projects are where I can follow an idea purely because I think it’s interesting, weird or worth exploring.
I knew from the beginning that I wanted the brand to have a sense of humour, and Ribbit felt like a really natural way into that.
Keeping the label minimal and grounding it with cleaner typography brought it into the present and created a nice contrast with some of the weirder, more playful parts of the identity.
I cloned it into 12 individual legs and ran a soft body simulation inside the jar.
Each typeface in the trio is meant to represent a different personality, much like the unique individuals you find around a table sharing drinks and stories.
New York-based brand designer Saxon Campbell created Ribbit, a self-initiated identity and packaging concept for pickled frog legs. The playful brand combines Southern pickle-packaging references, humorous copy and hand-drawn details with restrained contemporary typography, custom 3D jar renders and AI-enhanced campaign imagery.
Unspoken Agreement developed the brand identity for Skinmetal, a skincare line founded by Dr Wendy Sue Swanson and co-created with teenage boys known as 'The Foundry.' The project redefines masculine skincare branding through industrial yet emotionally authentic design, functional packaging, and a campaign that celebrates confidence over fear-based messaging. The result is a purposeful, collaborative identity that connects deeply with its young male audience.
Hello Comrade created a bold, orange-led brand identity for Amo Tequila, a new orange- and cinnamon-infused sipping tequila. The Amsterdam studio’s design uses modular die-cut labels, symbolic iconography, and a trio of typefaces to express the brand’s communal and flavour-driven spirit. The result is a vibrant, minimalist identity that visually captures the tequila’s unique taste and social essence.