Sarah Malik
Author
In their own words
This is, quite clearly, a ‘culture first, colour second’ business.
Energy, movement, progress, but within a structure, an order.
Articles & interviews3
- New Logotype & Brand Identity for Time by For The People
BP&O features For The People's rebrand of Malaysian ISP Time, highlighting a vibrant and culturally grounded identity that embraces local illustration, custom typography, and motion. The new 'Sans of Time' typeface and playful logo reflect the brand’s humanist and expressive approach. The project positions Time as a distinctive and culturally resonant challenger in Malaysia’s competitive broadband market.
- New Brand Identity for Urban Clim by Base Design
BP&O features Base Design’s new brand identity for Australian climbing centre Urban Climb. The project embraces a flexible, culture-driven approach that prioritizes community and informality over rigid brand rules. The identity uses adaptable visuals, playful typography, and recycled design concepts to reflect the inclusive and exploratory spirit of climbing culture.
- New Brand Identity for Future Factory by Dutchscot
BP&O features DutchScot’s rebrand for Future Factory, a London-based lead generation agency for creative businesses. The identity uses motion graphics and a dynamic system of animated pipes and typography to convey energy, flow, and human connection. The article praises the balance between structure and liveliness in the design.