We knew right away that the creative concept should be straightforward and interactive. So, what if we take the festival’s name literally and get ‘smearing’?
It was the only one font we could find that survived the smearing and still convey a ‘happy-go-lucky vibe’.
We recognised the significance of highlighting the natural world, therefore we chose a colour palette derived from photographs of Nudus’ projects.
The Brand Identity’s April 2024 edition of 'The Edit' spotlights five global design projects, including Lava’s dynamic identity for Dutch festival Smeerboel, Studio VEH’s gemstone-inspired rebrand for Lena Schleweis, and Universal Favourite’s fintech rebrand for x15ventures. It also features LG2’s vibrant festival identity for Les Francos de Montréal and Riptype Foundry’s new typeface, Office Regular. The roundup highlights trends in interactive tools, geometric typography, and expressive colour systems.
Lava created a generative, wind-inspired brand identity for Amsterdam-based architecture firm Nudus. The identity uses a responsive wordmark and a color palette derived from the firm’s natural surroundings, reflecting its partnership with nature. The project combines digital innovation with organic inspiration, anchored by Blaze Type’s Rules typeface.