Ruo Ting
Creative Director, Designer
In their own words
We aimed for our illustrations to resonate with pet owners, capturing feelings of joy and warmth.
Articles & interviews2
- Fable Redesigns Pet Treat Packaging for Retail and International Shipping
Singapore design consultancy Fable refreshed the identity and packaging of in good thyme, a mother-and-daughter pet-treat bakery. The new courier-proof system uses cylindrical tubes and sustainable kraft boxes with circular windows, off-white labels, textured pet illustrations, and Cardo and Glacial Indifference typography. The illustrations were also adapted into sticker sheets, GIFs, and customer messaging assets.
- Fable reflect on the studio’s growth and the uplifting story behind the State of Print exhibition
The Brand Identity interviews Singapore-based studio Fable about their growth and the story behind The State of Print exhibition. Creative director Jiahui Tan and designer Ruo Ting discuss the studio’s evolution, their type and motion-led approach, and the collaborative process behind the exhibition. The project celebrates print’s relevance in a digital age through bold typography and community engagement.