Rob Alderson
Articles & interviews4
- Steve Dool outlines Depop’s disciplined brand-building approach
In this In-House interview, Depop senior director of brand and creative Steve Dool describes a disciplined approach to brand building centred on cultural relevance, restraint and long-term performance. He discusses using data alongside creative judgement, collaboratively developing a humorous Zara Larsson campaign, and creating in-person experiences rooted in peer-to-peer secondhand fashion.
- Chanida Areewatanasombat Illustrates Unspoken Feelings and the Art of Letting Go
Hinge CEO Jackie Jantos discusses applying creative thinking, inclusive research and trust-building to the dating app’s product and marketing. She explains how the Red Antler-created Designed to be Deleted positioning informs both the app’s UX and campaigns, including Hingie’s comedic on-screen deaths.
- Untold Rebrand Impresses, but AI Illustration Choice Raises Questions
In this Creative Career Conundrums advice column, Kat Wong addresses the anxiety of designers whose companies frame AI as a replacement for creative roles. She argues that AI should be used to remove workflow inefficiencies and proposes a cross-team working group to guide adoption, while stressing that human judgment, craft and trust remain essential.
- Myriam Wares reimagines winter in surreal Italy restart series
In an interview following Figma’s 2026 Config conference in San Francisco, chief design officer Loredana Crisan discusses the event’s rapid, last-minute production process and the challenge of prioritising product feedback. She explains Figma’s approach to generative AI: it should scaffold direct human action and support creative exploration rather than replace human taste, perspective, and imagination.