Pearl Chuaynarong
Illustrator
Articles & interviews3
- Frontify presents: Ragged Edge and Tilt discuss trust and tension
The Brand Identity’s Dialogue series, presented by Frontify, features a conversation between Ragged Edge and Tilt about their collaborative rebrand of the fintech company formerly known as Empower. The project involved renaming, repositioning, and creating a human-centered identity built on trust, belief, and authenticity. The resulting brand, Tilt, uses handcrafted elements and storytelling to reflect its mission of empowering working people.
- "Ragged Edge Rebrands Tilt with Human-Centric Financial Solutions"
Ragged Edge has rebranded the small loans company Tilt, formerly Empower, with a warm, empathetic identity that avoids fintech clichés. The new design features painterly illustrations by Pearl Chuaynarong, photography by Charlie McKay, and a cursive wordmark, all centered on Tilt’s mission to support working people with fairness and trust. The rebrand has already shown positive engagement results and positions Tilt as a human-first financial brand.
- Ragged Edge Rebrands US Fintech Empower as Tilt
Creative Boom reports that London studio Ragged Edge has rebranded US fintech Empower as Tilt, creating a new name and identity that aims to redefine access to credit for working Americans. The rebrand balances financial authority with human grit, featuring a black-and-white palette with chartreuse accents, painterly illustrations, and a confident verbal tone. The new identity positions Tilt as a challenger brand determined to make credit fairer and more inclusive.