Ollie Scott
Founder
In their own words
The best agencies are about to figure out how to use AI to maximise, rather than replace the talent they have at their disposal.
Saying ‘we did this project more cheaply, with fewer people and with less cost’ might be the least emotionally motivating thing you can claim.
If your organisational response to AI is to shed staff, you might want to consider your own level of vision.
The rockstar era is over. Being brilliant used to be enough to get away with anything.
Be careful of those who are making AI their entire identity.
Articles & interviews3
- POV: The creative industries are about to split in two
In this opinion piece, Ollie Scott argues that the creative industries are on the verge of a major split between 'maximisers'—those using AI to enhance human creativity—and 'replacers'—those using it to cut costs and staff. Drawing on examples from major networks like WPP, Omnicom, and Publicis, Scott suggests that growth will come from embracing AI as a tool for expansion, not reduction. The article positions optimism and innovation as the keys to thriving in the next creative boom.
- Ollie Scott on why the era of the 'rockstar' creative is over
Creative Boom’s interview with Ollie Scott, founder of UNKNOWN, explores how the creative industry is evolving beyond the 'rockstar designer' archetype. Scott and his team discuss the shift toward empathetic leadership, financial literacy, and adaptability in an AI-driven landscape. The piece offers optimism for creatives, emphasizing collaboration, human connection, and strategic thinking over ego-driven brilliance.
- "Longer Wish List Sharpens Job Search Focus"