About
Olivia Chen is a founder of Chenchen.
SourceFounded
In their own words
For the Dog Town Edition label, we used the red colour to differentiate further from the Stappa Standards, besides the different logotypes. The red is a good touch to pair with the overall black and white design, it is classy and jumps out from the label.
We added an element of randomness by illustrating the different ‘a’s in Stappa’s logotype; they are used randomly, cause there is always a little element of surprise in the process of winemaking, it is a proper lab experiment in creating the taste!
The illustrations for DTE have more fine art, inspired by the drawings of the old-master such as Goya; while the illustrations for Stappa Standards are more modern, cartoon-like and light-hearted.
Articles & interviews1
- Grape, Dirt & Gusto: Studio Chenchen’s identity for Stappa is fitting for the no-nonsense winemaker
Studio Chenchen created a bold and characterful brand identity for Melbourne-based winemaker Stappa, inspired by its unpretentious approach to wine. The identity distinguishes between two product lines—Dog Town Edition and Stappa Standards—through refined versus lo-fi aesthetics, expressive typography, and charcoal illustrations reflecting the brand’s craft and personality.