Studio Chenchen is a New York–based branding agency founded by Olivia Chen and Sam Wearne. Blending strategic insight with bold visual storytelling, the studio crafts distinctive brand identities for visionary entrepreneurs and purpose-driven businesses. Their multidisciplinary expertise spans brand strategy, identity systems, packaging, and digital design. Recognized by The Brand Identity and Best Design Awards, Studio Chenchen’s portfolio includes acclaimed work for clients such as EntoZyme, NewFish, and Stappa. With multicultural roots and a global perspective, the studio creates unforgettable brands that connect deeply and stand apart in competitive markets.
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Studio Chenchen created a bold and characterful brand identity for Melbourne-based winemaker Stappa, inspired by its unpretentious approach to wine. The identity distinguishes between two product lines—Dog Town Edition and Stappa Standards—through refined versus lo-fi aesthetics, expressive typography, and charcoal illustrations reflecting the brand’s craft and personality.